Pinterest Strategy – How to Give New Content a Big Boost

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Make the Pinterest smart feed work for you – give new blog posts and pins a big boost with this simple 3-step Pinterest strategy.

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Remember the good old days when your Pinterest home feed showed what your friends had recently pinned? Thanks to Pinterest’s smart feed and algorithm, those days are long gone!

New content takes a while to gain traction on Pinterest – generally 2-3 months.

This really affects seasonal content. Even if you are ahead of the game and write seasonal/holiday blog posts early, there is still a really good chance that those pins won’t go big on Pinterest until next year when that holiday rolls around again. Heck, one of my most popular seasonal pins didn’t take off until 18 months after I wrote the blog post!

All hope is not lost!

Don’t give up hope, and resign yourself to the fact that those adorable decorated pumpkins, Christmas cookies, or handmade Valentines won’t go big and drive traffic from Pinterest until next year.

What if I told you that there is a way to “jump start” new content on Pinterest and give it a big boost… right now!?!

My Pinterest Strategy

In a nutshell – pin your new content to your boards, then re-pin from there to as many relevant group boards and tribes as possible. This way, you’re giving that new content a “boost” of Pinterest algorithm juice behind it.

Step 1: Create Your Source Pin

Make a killer pin – I use templates to create pinnable graphics in a snap. Be sure to add a 2-3 sentence, keyword-rich pin description.

Pin it once – Pin this one pin to one of your boards. I have one board for everything from my blog. You can check it out here.

Step 2: Share on Group Boards – with one click

Here’s the secret to adding that shiny new pin to all of your relevant group boards: Tailwind Board Lists. With Tailwind Board Lists, you can add a pin to a whole slew of group boards with one mouse click.  Here’s how it works:

Create Tailwind Board Lists based on categories of content you blog about or types of group boards you belong to.

Take your pin from Step 1 and schedule it in Tailwind. Instead of manually selecting all relevant group boards, just pick the relevant Tailwind Board List.

Then use the interval scheduling option to schedule this one pin to your group boards over the next several days (or week, depending on the number of group boards you have).

That’s it! With one click, you can add this new pin to all of your relevant group boards.  It’s too easy!

Step 3: Share in Tailwind Tribes

Along with group boards, Tailwind Tribes have been a HUGE part of my Pinterest strategy. They are a great way to get your content in front of more people without having to grow your following.

When you schedule new pins to group boards, be sure to add them to relevant Tailwind Tribes as well.

Join my Tribe!

If you are in the DIY blogging niche, I would LOVE to have you join me on Tailwind. I have three Tribes. They are free to use – even if you don’t use the paid Tailwind service. here they are:

• Seasonal + Current Holiday Content
• The Best Organizing + Cleaning Tips
• Upcycle + Thrifted DIY

Just shoot an email to [email protected] for an invite!